Joel Janse van Vuuren, born in Durban in 1984 is a fashion-designer.
He is currently based in Johannesburg where he is developing his own
brand.
His designs reflect his exploration of beauty, fashion and 21st
century."
This entire collection/advertisement reminds me of Alix Malka's in Fashionably Floating
This is a great way to show-case your work.
Granted, you can't see much of the dress itself; but it adds a flair to his website, and catches the audiences' attention. The colors underwater are gorgeous, and of course he was aware that the fabric would look effortless and weightless.
The deep black in the background is what makes the entire series.
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